Easy as A2P for agencies, brands and marketers

Despite competition from email, IM, push notifications and more, the SMS text message cannot be beaten for simplicity, ubiquity and reliability. The fact is, people read texts. This is why all kinds of companies are using text to improve vital services. This is why marketing agencies are becoming more knowledgeable about offering their clients a range of services that include SMS delivery of messages.

Unsurprisingly, consumers are also far more likely to respond to SMS. A 2012 study by direct marketing specialist Cellit found text produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand awareness. What’s more, a database of mobile numbers is generally more accurate than those of other media. People can give false postal and email addresses, but when they text in to a shortcode or divulge ‘digits’ to a registration process, their details are usually robust. And even when people change their handset, the SIM remains the same.

Easy as A2P for agencies, brands and marketers! And to find out more join me at the mobile agency masterclass in London on Wednesday November 5^th. http://www.masterclassing.com/events/mobile-agency-london/

And we will tell you why, all over the world, enterprises are waking up to the power of SMS as a communications channel and find out why, according to Informa, A2P (application to person) messaging represented 4.5 per cent of total SMS volume in 2011.

Peter Garside – Netsize